[Asia Economy Reporter Kim Ji-hee] SK Chemicals announced on the 1st that it has launched a YouTube advertisement for the concentration improvement agent ‘Gineksin F Tab 240mg’.
This advertisement was planned to promote the high-dose Gineksin 240mg, reborn as a remedy for memory decline and concentration impairment. The previously developed low-dose Gineksin is well known as a blood circulation enhancer.
The advertisement emphasizes the rhyme between the first and last syllables of Gineksin, repeatedly saying "God of Memory, Gineksin." It especially gained consumer empathy by depicting various everyday situations involving forgetfulness.
Through this advertisement, SK Chemicals plans to launch the well-known blood circulation enhancer Gineksin as a 240mg high-dose product and promote it as a remedy for memory decline and concentration impairment.
Kim Jeong-hoon, head of the Pharma Planning Office at SK Chemicals, stated, “We have know-how from previously promoting Gineksin as a blood circulation enhancer through TV and radio,” and emphasized, “This time, we plan to expand Gineksin 240mg as a concentration improvement agent through the recent trend of YouTube advertising.”
The newly introduced Gineksin 240mg improves memory decline, concentration impairment, and dizziness. Memory decline and concentration impairment typically begin to appear in middle-aged and older adults aged 50 and above; if left untreated, these symptoms can progress to mild cognitive impairment, a precursor to dementia, which is a representative disease among the elderly. The high-dose Gineksin 240mg tablet can improve memory decline and concentration impairment with just one simple daily dose.
Meanwhile, along with this YouTube advertisement, a microsite containing information about Gineksin has also been launched. The Gineksin microsite offers various knowledge such as habits to improve memory and memory quizzes.
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