Yuhan-Kimberly Huggies Launches 'Hidden Green 찾기 Campaign'

Achieving 95% Sales Share of Diapers Using Sustainable Materials

Yuhan-Kimberly's diaper brand Huggies Nature Made announced on the 1st that it will conduct the "Hidden Green Discovery Environmental Campaign," focusing on small daily practices to protect the Earth's environment. Photo by Yuhan-Kimberly

[Asia Economy Reporter Kim Heeyoon] Yuhan-Kimberly's diaper brand Huggies Naturemade announced on the 1st that it will conduct the 'Hidden Green (Green) Search Environmental Campaign,' which focuses on small daily practices to protect the Earth's environment.

According to Yuhan-Kimberly, this campaign was planned with the purpose of protecting the Earth's environment for future generations, especially children. It is composed of content that reviews and commits to efforts that can be practiced in daily life.

The 'Hidden Green Search!' campaign allows participants to watch the campaign videos on the company's mall MamQ and Huggies YouTube, find examples of environmental protection practices within the content, share the screen on their personal social networking services (SNS), and register by clicking the campaign participation button.

A Yuhan-Kimberly representative said, "Huggies has a goal to achieve more than 95% of product sales using sustainable materials by 2030 to contribute to the Earth's environment," adding, "In addition to the already applied sugarcane biomass materials, organic cotton covers, and FSC-certified pulp, we will meet consumer expectations through the development of diapers that are more than 90% soil biodegradable."