[Asia Economy Reporter Jeong Hyunjin] Winia Dimchae announced on the 30th that it was selected as number one in five categories including kimchi refrigerators, premium refrigerators, and air washer humidifiers in the '2021 Korea Brand Star' announced by the brand value evaluation company Brandstock.
Now in its 23rd year, the 'Korea Brand Star' is a brand value evaluation certification system that selects and announces companies ranked number one in brand value in major domestic industry sectors. It is selected based on BSTI, the brand value evaluation model of the brand value evaluation company Brandstock.
Winia Dimchae stated that it ranked first in a total of five categories in the 2021 Korea Brand Star. Dimchae was selected as number one in the kimchi refrigerator category for 22 consecutive years, and Winia Premium Refrigerator was chosen as number one in the premium refrigerator category for 8 consecutive years. Additionally, Winia Air Washer Humidifier ranked first in the air washer humidifier category for 9 consecutive years, and Winia fully automatic washing machine and Winia microwave oven were newly selected as number one in their respective categories for the first time this year.
A Winia Dimchae official said, "We will continue to develop innovative products and do our best to expand our position as one of Korea's top three home appliance companies and become a representative Korean brand that consistently receives love from customers."
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