[Asia Economy Reporter Seungjin Lee] Hanse MK's casual brand TBJ announced on the 29th that it has launched the 'N:ICE Item,' which provides a comfortable wearing experience while also considering the environment.
TBJ's 'N:ICE Item' features fabric made by recycling coffee grounds for sustainable fashion that cares for the global environment. The antibacterial and deodorizing properties of coffee beans help prevent bacterial growth during outdoor activities that increase in spring. It also offers natural UV protection and functions that quickly absorb and dry sweat.
To ensure cool wear during hot summer days, it is equipped with cooling functionality. The fabric is specially processed to continuously release moisture, lowering the perceived temperature by about 1 to 2 degrees Celsius, allowing for comfortable and cool wear even in sweaty summer conditions.
The 'N:ICE Item' has been applied to various TBJ products, including the brand's signature 'Ilil Pants,' denim, and T-shirts.
A TBJ representative stated, “Starting with TBJ's N:ICE Item, we plan to continuously expand the application of recycled fabrics such as coffee grounds to various product lines,” adding, “Our goal is to constantly research and provide new fashion trends so that environmental protection and stylish fashion can coexist.”
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