2017 Launch Male All-in-One No.1 Brand... Actor Byeon Yo-han Selected as Model
Enhanced Product Ingredients and Redesigned Intuitively to Address Men's Skin Concerns
Olive Young has selected actor Byun Yo-han as the new model for its own men's skincare brand, Ideal For Men.
[Asia Economy Reporter Yuri Kim] CJ Olive Young is strengthening its focus on men's cosmetics.
CJ Olive Young announced on the 29th that it has revamped its own men's skincare private brand (PB), 'IDEAL FOR MEN.'
IDEAL FOR MEN was launched in 2017 as the men's line of Olive Young's own skincare brand 'Botanic Healbo' (now Bio Healbo) and later became an independent brand, growing into Olive Young's number one men's cosmetics brand. In 2019 and 2020, it consecutively ranked first in the men's care category at the 'Olive Young Awards' with its flagship product 'Perfect All-in-One.'
Last year, IDEAL FOR MEN's annual sales grew by about 20% compared to the previous year, surpassing the overall growth rate of men's cosmetics brands. This year, Olive Young plans to expand IDEAL FOR MEN's brand competitiveness and lead the rapidly changing trends in the men's cosmetics market.
Recently, as more men seek to purchase cosmetics tailored to their skin concerns and needs, IDEAL FOR MEN has redefined its brand identity with the keywords 'functionality' and 'genderless.' The brand has strengthened the functional ingredients of its products. The subtle fragrance, a strength of the popular product 'Perfect All-in-One,' has been expanded across the entire line, and the design has been revamped to intuitively showcase product efficacy. Olive Young plans to solidify its position as a men's functional skincare brand by offering gentle yet effective products.
Actor Byun Yo-han has been newly selected as the exclusive model. Together with Byun Yo-han, Olive Young plans to actively target the core demographic of men aged 25 to 34. Next month, photo shoots and video advertisements featuring Byun Yo-han will be released sequentially.
An Olive Young representative said, "We revamped the brand to keep pace with changing men's cosmetics trends and customer demands, and selected actor Byun Yo-han as the model who best represents this. Together with Byun Yo-han, we will strengthen IDEAL FOR MEN's identity and actively nurture it as a leading brand in the men's cosmetics market."
Meanwhile, to celebrate the relaunch of IDEAL FOR MEN, Olive Young will hold brand promotions at nationwide stores and its official online mall starting next month. Popular IDEAL FOR MEN products will be discounted by up to 21%, and customers who purchase 'Perfect All-in-One Milk' will receive a full-size cleansing foam as a gift.
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