"Watcha Exclusive Titles at CGV" Watcha Opens 'Watcha Hall' at 14 CGV Locations

Watcha Import & Distribution to Showcase Various Works Including 'Little Joe' and 'Swallow'

[Asia Economy Reporter Eunmo Koo] Online video service (OTT) Watcha announced on the 26th that starting from the 1st of next month, it will operate the ‘CGV Watcha Theater,’ screening carefully selected works by Watcha at 14 CGV theaters nationwide. The Watcha Theater is a project carried out as part of a business agreement (MOU) between Watcha and CJ CGV.

Watcha will begin ticket reservations for CGV Watcha Theater movies from today. Screenings at the Watcha Theater can be booked through the CGV website and mobile app, and reservations are also available via WatchaPedia, Watcha’s content evaluation and recommendation service, which is linked with CGV. The Watcha Theater locations include six in Seoul (Gangbyeon, Mokdong, Wangsimni, Yongsan I’Park Mall, Sinchon Artreon, Yeongdeungpo), five in Gyeonggi and Incheon (Uijeongbu, Ilsan, Dongsuwon, Jukjeon, Incheon), one in Daejeon and Chungcheong (Cheonan Pentaport), and two in Busan (Seomyeon, Centum City), totaling 14 locations.

During April, a total of 11 films will be available for viewing at the Watcha Theater. First, Watcha’s imported and distributed films ‘Little Joe’ and ‘Swallow’ will be screened at all 14 Watcha Theaters. ‘Little Joe’ is a film about a researcher who discovers a strange flower that makes people happy, and the lead actress Emily Beecham won the Best Actress award at the 72nd Cannes International Film Festival for this work. The mystery thriller ‘Swallow,’ which depicts a woman obsessed with the desire to swallow things she should not, is also available for viewing at the Watcha Theater.

Watcha will also present a diverse film exhibition featuring six works, including director Kim Bora’s ‘House of Hummingbird,’ ‘Microhabitat,’ ‘The Watcher,’ ‘Night of the Undead,’ ‘Worst Day,’ and ‘Cheer Up, Mr. Byun,’ which will be alternately re-screened for two weeks each at the 14 theaters. The April lineup also includes ‘Architecture 101’ and ‘A Werewolf Boy,’ and director Park Chan-wook’s film ‘The Handmaiden’ will be available in an extended version.

Park Tae-hoon, CEO of Watcha, said, “Through the CGV Watcha Theater, we are able to showcase a variety of carefully selected works on the big screen. We will continue to do our best to provide services that maximize customer satisfaction through cooperation between Watcha, which holds vast preference data, and CJ CGV, which has world-class theater infrastructure.”

In November last year, Watcha signed an MOU with CJ CGV to expand the integrated analysis of movie content-based data and platform business areas. The two companies plan to continue broad cooperation, including operating the CGV Watcha Theater, ▲integrated data analysis and utilization, ▲collaboration and expansion of online and offline platform business areas, and ▲discovering new businesses based on data and platforms.