Queens Aroma Co., Ltd. (CEO Seongho Lee), the official importer and distributor of the American home fragrance brand Woodwick, announced the launch of a new car air freshener, "Auto Reeds," in March.
"Auto Reeds" is a car air freshener designed to hang on the rearview mirror, featuring Woodwick's signature hourglass shape and a luxurious metal material that completes the interior atmosphere of the vehicle. Made with 100% bamboo sticks and carefully selected Woodwick's best scents, "Auto Reeds" offers a subtle and pleasant fragrance for up to 30 days. Additionally, refills have been released for easy replacement of the scent sticks, and the Auto Reeds main unit can be used continuously. It is also recommended for use not only in cars but also in small spaces such as closets and shoe cabinets, making it perfect for personal collection as well as an affordable gift.
The "Auto Reeds" fragrance lineup includes three main scents: "Lavender Spa," a blend of lavender and eucalyptus; "Coastal Sunset," a soft and fragrant combination of coconut and vanilla; and "Fireside," which captures a captivating and deep smokiness. Furthermore, five additional refill scents are available, including Woodwick bestsellers "Linen," "Black Cherry," and "White Tea Jasmine," as well as "Vanilla Sea Salt," reminiscent of a gentle summer sea, and "White Tick," a woody scent evoking a dense forest. In total, eight scents are offered in refill form and can be purchased at Woodwick department store outlets nationwide, Starfield Anseong branch, and the official online store.
A representative from Queens Aroma Co., Ltd. stated, "As interest in home fragrances grows, the demand for personalized car air fresheners has significantly increased. We hope customers enjoy the high-quality, pleasant scents inside their cars with Woodwick's 'Auto Reeds.'"
Meanwhile, Queens Aroma Co., Ltd. is holding a trial group recruitment event until March 28, 2021, to celebrate the launch of "Auto Reeds." Participation is available through the official blog and Instagram. For more details, please visit the official Woodwick online store.
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