[Asia Economy Reporter Ji Yeon-jin] Clothing manufacturer Hyungji I&C surged to the price limit on the 24th following news of its entry into Amazon US.
Hyungji I&C was trading at 1,640 KRW, up 29.64% from the previous day, starting from 9:43 AM. The company opened lower at 1,265 KRW but rebounded within 18 minutes of the market opening and quickly hit the upper price limit.
On this day, Hyungji I&C announced its entry into Amazon US, launching sales of products tailored to the local American market. Through Amazon US, it plans to introduce the ‘Big Boss’ line, expanded up to size 7XL to accommodate American body types.
Additionally, the company revealed plans to restructure its business model to enter the market directly without intermediate vendors, strengthen internal infrastructure by developing US-exclusive products, and improve production lead time (the total time from product order to delivery).
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
