BK Tops "Efforts to Increase Sales Through Diversification of Distribution Business"

[Asia Economy Reporter Hyunseok Yoo] BK Tops is strengthening its distribution capabilities by developing exclusive products for Coupang and E-commerce supply and pursuing exclusive distribution contracts with overseas brands.

A BK Tops official stated on the 22nd, "We are entering the small home appliances and hygiene products market by developing exclusive products for E-commerce platforms such as Coupang and pursuing exclusive sales. We are expanding our online distribution business through contracts with leading domestic and international brands."

BK Tops is leveraging the distribution know-how and systems of the distribution business division, which previously handled IT outsourcing for the Dongyang Group and the Dongyang Group's MRO business, to develop B2B and B2C businesses through online e-commerce platforms.

Last year, BK Tops secured domestic distribution rights for beauty devices, kitchen appliances, and kitchenware, successfully launching these products not only on Coupang but also on various online e-commerce companies such as eBay Korea, which has an annual transaction volume of around 20 trillion KRW. BK Tops also explained that since 2017, it has continuously supplied more than 150 domestic and international brand products through its partnership with Coupang, which holds the number one market share in the domestic online market.

A company representative said, "Following Coupang's listing on the New York Stock Exchange, the share swap between Shinsegae Group and Naver, and the sale of eBay Korea, the distribution industry landscape is rapidly changing, and we are securing new growth engines to prepare for this." They added, "With continuous sales growth, we expect distribution division sales alone to exceed approximately 20 billion KRW this year, excluding other business divisions."