Shinhan Card Collaborates with 'Euljiro Taksajang' for YouTube Marketing... "320,000 Views in Just 4 Days"

Web Variety Show Euljiro Taksajang Collaboration, Shinhan Card MyShop Partner Episode Production

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 22nd that it produced the 'My Shop Partner Edition' together with the web variety show 'Euljiro Taksa-jang' on the 18th, and it has gained popularity by surpassing 320,000 views (as of 8 a.m. on the 22nd) just four days after its release.

'Euljiro Taksa-jang' is a web variety show featuring singer and broadcaster Tak Jae-hoon and singer Lee Soo-min, providing consulting services to businesses in need of promotion. The 'Shinhan Card My Shop Partner Edition' was planned with the concept of a Shinhan Card staff member visiting Taksa-jang's Euljiro office in person to receive advice on promotional strategies for My Shop Partner, a marketing platform for small business owners.

Shinhan Card explained that this served as an opportunity to easily and entertainingly help small business owners understand that they can conduct marketing for free through Shinhan Card My Shop Partner, while also conveying Shinhan Card's sincerity in coexisting with small business owners.

Shinhan Card has revamped its YouTube channel as a representative communication channel, receiving great responses from customers through content such as 'Useful Card SSUL Consultant' and 'Future Online Digital Stage.' The 'Card SSUL Consultant' selects issues customers are curious about, with Shinhan Card staff appearing to resolve questions, providing empathy and information, which drives its popularity.

Shinhan Card will also launch live commerce broadcasts selling various products and services in connection with the digital studio 'Hwaksin Production Studio,' which opened earlier this month. In partnership with Interpark TV, a live commerce event selling post-COVID airline tickets will be held on the 22nd, offering a 10% discount during the broadcast when paying with Shinhan Card.