Shinsegae Duty Free Reappoints Global Artist Jackson as Model

Shinsegae Duty Free has reappointed singer Jackson as the brand's representative model for the first time in two years.

[Asia Economy Reporter Lim Chun-han] Shinsegae Duty Free announced on the 22nd that it has reappointed singer Jackson as the brand's representative model after two years.

Jackson has been continuously working on music, recently featuring in singer Rain's album track "MAGNETIC (Feat. Jackson Wang)." In February, GOT7's digital single "Encore" topped the iTunes song charts in 42 regions worldwide, including the United States, Spain, and Brazil, solidifying his position as a global artist.

Selected as this year's model, Jackson has proven his wide popularity with his unique sophisticated and luxurious aura, receiving love calls from prestigious global luxury brands such as Armani perfumes, Fendi, and Cartier's bracelet "Juste un Clou." Shinsegae Duty Free plans to actively carry out various marketing activities that meet the needs of foreign consumers and enhance brand awareness together with Jackson.

A Shinsegae Duty Free official said, "Since Jackson is fluent in foreign languages, we expect great synergy through intimate communication with global fans," adding, "We will conduct differentiated marketing through collaboration with global artists and focus on providing differentiated services that comprehensively consider consumers."