[Asia Economy Reporter Seungjin Lee] Lifestyle culture company LF announced on the 17th that the global sports casual brand "Champion," distributed domestically, has renewed and reopened its official online store and is holding a commemorative event.
Champion fully renewed and reopened its official online store, which was launched in June last year, to strengthen brand identity and enhance customer shopping convenience. Champion plans to actively utilize the revamped online store as a key platform to reveal differentiated brand content and as a specialized brand online shopping channel that provides detailed product information and sales.
Through this renewal, Champion has developed the online store not just as a place to sell products but as a channel to effectively communicate over 100 years of brand heritage. The "Brand" tab, consisting of ▲Brand Story ▲Champion Magazine ▲Lookbook, features a corner that introduces the brand story since its launch in 1919, related content about signature products, seasonal brand photo shoots, and associated items in detail.
Champion operates independent menus for the Asia, US, and Europe global lines, subdividing product categories to provide an intuitive shopping experience. A real-time product and search ranking menu is permanently placed at the top right corner, allowing customers to easily identify popular Champion products and conveniently make purchases.
Additionally, a newly planned "Outlet" menu offers discounts of up to 50%. The store has introduced simple membership registration and login systems via Naver and KakaoTalk to enhance accessibility and convenience. In April, simple payment functions using Naver Pay and Kakao Pay will be added to further improve payment convenience.
To commemorate the reopening of the official online store, Champion is offering a 10% discount coupon and free shipping coupon for new sign-ups until March 28. An additional 10% discount coupon will be given when adding the Champion KakaoTalk channel. Also, customers who collect all four hidden online stamps related to brand heritage on the Champion online store and enter a draw will have a chance to win prizes including ▲1,000,000 won mileage (1 winner) ▲Sweatshirt (3 winners) ▲Crewneck Sweatshirt (15 winners) ▲Basic Sweatshirt (20 winners) ▲Logo Cap (50 winners) ▲Logo Socks (50 winners) ▲3,000 won mileage (200 winners).
Meanwhile, LF signed the domestic import and distribution contract for Champion in 2019 and has been developing the brand online and offline since spring 2020. Champion is divided into Asia, US, and Europe global lines according to design and manufacturing countries, and LF became the first official importer in Korea to import all three lines.
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