[Asia Economy Reporter Hyunseok Yoo] Fintech specialist Galaxia Moneytree announced on the 16th that the recharge amount of its lifestyle financial platform Moneytree exceeded 10 billion KRW in February.
Moneytree is a comprehensive lifestyle financial platform that allows users to exchange points, gift certificates, coupons, and more into cash within the application and use it like real money. Recently, with the rapid increase in Zero Pay users and local currency (local love gift certificates) sales, Moneytree's monthly recharge amount has also risen. The 10 billion KRW recharge amount last month represents a 669% increase compared to the same period last year and accounts for about one-quarter of the previous year's total annual recharge amount.
Since its launch, Moneytree has steadily increased its user base through differentiated services such as combined payments with Zero Pay. Especially this year, as the government plans to expand the issuance of local love gift certificates and mobile Onnuri gift certificates to a total scale of 18 trillion KRW, it is expected that Moneytree's growth rate, with its increasing market share, will accelerate.
The company plans to focus more on attracting users by expanding its market share in local love gift certificates and mobile Onnuri gift certificates sales, along with utilizing the new service "Convenience Store Change Recharge." "Convenience Store Change Recharge" is a service that allows users to recharge the change received at convenience stores into Moneytree cash, enabling easy payments and change investments. Moneytree is the only app that accepts change deposits and allows investments.
In particular, users can earn the cryptocurrency "Jopsal (XTL)" for free through the change recharge service, making it possible to invest in safe assets such as cash, gold, and silver, as well as virtual assets with just spare change. Through this, Moneytree aims to provide a true "change finance" service and establish itself as the "No.1 Digital Asset Exchanger."
Ko Kwangrim, Head of New Business Division at Galaxia Moneytree, stated, "Zero Pay and local love gift certificates recharged on Moneytree are driving the platform's external growth," adding, "Following the launch of new services such as change recharge, we plan to further expand the fringe asset business." He emphasized, "With the advantage of trading various assets on a single platform, continuous growth in both users and recharge amounts will follow."
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