Strict Evaluation Including Consumer Voting and Expert Assessment, Strong Consumer Trust Due to Unmatched Technology
[Asia Economy Reporter Kim Jong-hwa] Simmons Bed, a sleep specialty brand, won the Grand Prize in the Bed and Mattress category at the '2021 Consumer-Selected Best Brand Awards (KBBA)'.
Now in its 10th year, the 'Consumer-Selected Best Brand Awards' is given to companies and organizations that lead the market and continuously enhance brand value, earning absolute trust and love from consumers. It is hosted by JoongAng Ilbo and Forbes in collaboration with JTBC, the Ministry of Science and ICT, and the Ministry of Trade, Industry and Energy, and involves direct consumer voting and rigorous evaluation by industry experts.
Simmons Bed earned the honor of the top brand in the bed and mattress category by gaining strong support from consumers through its unique technology and Simmons' own brand communication.
Simmons produces all its bed mattresses through an in-house production system at the 'Simmons Factorium' in Icheon, Gyeonggi Province. Under the brand philosophy of 'staying true to the basics,' the quality control items cover a total of 1,936 checkpoints from manufacturing, processing, to delivery. This reflects their thorough quality management.
Additionally, as an industry-leading brand, Simmons Bed prioritizes consumer safety by actively implementing the three major safety keywords for national mattresses: △ the first and only flame-retardant mattress in Korea with patent acquisition △ nationally certified eco-friendly certification △ 'Radon Safety Product Certification' by the Korea Standards Association for about 40 mattress items on the market, thereby building consumer trust.
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