LF Hazzys·Daks Ladies Launch Unique Collaboration Marketing with Fashion YouTubers

Daks Ladies X Next Door Sister Chief Choi YouTube video capture.

[Asia Economy Reporter Seungjin Lee] Lifestyle culture company LF's women's wear brands ‘Hazzys Ladies’ and ‘Daks Ladies’ announced on the 9th that they will carry out unique YouTube marketing together with popular fashion creators.

Hazzys Ladies introduces new key products and fashion trends for this spring season through a YouTube video with fashion YouTuber ‘Bora Claire,’ while Daks Ladies collaborates with stylist and fashion YouTuber ‘Yeopjib Unni Choi Siljang’.

‘Bora Claire’ is a leading domestic fashion YouTuber with about 316,000 subscribers. As a former designer, she provides various content based on her professional knowledge of fashion, including material analysis, styling tips, and fashion trend flows. The collaborative marketing video with Hazzys Ladies was released on Bora Claire’s YouTube channel on March 4 and surpassed 70,000 views within a day.

The YouTuber collaborating with Daks Ladies, ‘Yeopjib Unni Choi Siljang,’ is a famous creator with about 296,000 subscribers. She offers diverse information for fail-proof shopping, from styling by body type to the latest fashion trends and top shopping malls for coordination. The YouTube video with Daks Ladies was released on March 5 on Yeopjib Unni Choi Siljang’s YouTube channel and exceeded 50,000 views within a day.

Meanwhile, to commemorate the collaboration with famous fashion YouTubers, Hazzys Ladies and Daks Ladies will hold various events both online and offline. Hazzys Ladies offers a 10% discount on all products personally worn by Bora Claire at LF Mall, all affiliated malls, and offline stores until March 18, and runs a comment prize event on Bora Claire’s YouTube channel until March 10.

Daks Ladies is conducting a 10% discount event on all products worn by YouTuber Yeopjib Unni Choi Siljang at LF Mall and offline stores until March 31, and a comment prize event on Yeopjib Unni Choi Siljang’s YouTube channel until March 12.