Simmons Bed Achieves 5 Consecutive Sell-Outs on Hyundai Home Shopping's 'Wang Young-eun's Talk Together'

Sold Out 5 Consecutive Times Since March 2019... Confirming the Position of the 'Trend Bed'

Simmons Bed achieved five consecutive sell-outs on Hyundai Home Shopping's 'Wang Young-eun's Talk Together.'
[Photo by Simmons]

[Asia Economy Reporter Kim Jonghwa] Simmons, a sleep specialty brand, achieved early sell-out on the June 6 broadcast of Hyundai Home Shopping’s ‘Wang Young-eun’s Talk Together,’ continuing its record of five consecutive sold-out events.

Since March 2019, Simmons Beds has been offering limited quantities of popular products twice a year through Hyundai Home Shopping as a token of appreciation to customers.

The Simmons bed featured in this broadcast, the 'Beautyrest Musk,' sold out all prepared stock even before the broadcast ended, thanks to its unique technology and strong brand recognition. Despite the premium price, with mattress and frame sets exceeding 3 million KRW, it proved its status as a trendsetting premium bed by achieving a complete sell-out.

Beautyrest applies Simmons Korea’s proprietary pocket spring technology to provide unwavering comfort and creates the best sleep environment using top-quality materials such as silk, cashmere, and pure wool. Among these, the popular Beautyrest Musk model features an added 'plush pillow top' on the mattress surface that absorbs and disperses body pressure for enhanced comfort. It also won the grand prize in the '2020 Emotional Science Awards' in the emotional product category last December, proving its popularity by how well it captured customer sentiment.

In addition to TV home shopping, Simmons Beds actively expands consumer touchpoints through various customer-friendly programs encompassing both online and offline channels, such as 'KakaoTalk Gift' and 'Simmons Pay.' These programs reflect the latest consumer trends and satisfy consumer needs.

The Beautyrest Musk introduced in this broadcast can be experienced not only on the Hyundai Home Shopping website but also at major stores including the nationwide Simmons direct flagship store ‘Simmons Gallery’ and ‘Simmons Mansion,’ which is operated by Simmons headquarters on consignment. Detailed store information is available on the official Simmons website.