Gyeongnam Pharmaceutical Selects Girl Group TWICE as 'Lemona' Model... "Various Online and Offline Activities Planned"

[Asia Economy Reporter Hyunseok Yoo] Gyeongnam Pharmaceutical announced on the 9th that it has selected the girl group TWICE as the new model for the 'Lemona' brand.

TWICE, newly chosen as the Lemona model, debuted in 2015 with the song "Like Ooh-Ahh" and has since released various hit songs such as "CHEER UP," "TT," "KNOCK KNOCK," and "SIGNAL," gaining much love from fans both domestically and internationally.

Having already achieved record sales last year and successfully established a foothold in Japan, Lemona plans to solidify its position in the Japanese market with TWICE, while accelerating its overseas expansion into Southeast Asia and North America, strengthening its global marketing efforts.

Im Dohyung, Executive Director and Head of Public Relations at Gyeongnam Pharmaceutical, said, "TWICE is the top group in the music industry, loved by fans both at home and abroad. We expect the charm of the nine members to create great synergy with Lemona, and we ask for much interest in various online and offline activities with TWICE."

He added, "We plan to launch new products in the Lemona line as well as collaboration products with TWICE. Following last year's steady sales growth, we will do our best to establish Lemona as a global vitamin brand beyond Korea."