[Asia Economy Reporter Jang Hyowon] VT GMP is strengthening the brand competitiveness of its cosmetics division targeting the MZ generation in Japan through a collaboration with the global K-POP idol group Pentagon.
VT GMP's cosmetics division, VT Cosmetic, announced that it will sell the 'Cica Daily Soothing Mask' and 'Cica Capsule Mask,' collaborated with the trending group Pentagon in Japan, at the Pentagon pop-up cafe in Japan starting from the 8th.
VT Cosmetic's skin soothing solution, the 'Cica Line,' is a product line already recognized for its excellent quality both domestically and internationally, containing Centella Asiatica extract and hyaluronic acid to strengthen the skin moisture barrier and soothe tired skin.
In particular, the Daily Soothing Mask is contributing to the spread of K-beauty, backed by explosive responses from Japanese consumers, ranking first overall in daily sales on Japan's leading online platforms Qoo10 Japan and Rakuten.
The Pentagon pop-up cafe will sell various Pentagon original goods and food and beverages for Japanese fans, in addition to the collaboration products with Pentagon and VT Cosmetic. The pop-up cafe will operate for about a month from the 8th to April 11 at 'TOKO BOX CAF?&SPACE,' a popular commercial facility in Omotesando Hills, Shibuya, Tokyo, Japan.
Meanwhile, Pentagon has a solid fan base in Japan, with the title track 'Daisy' from last year's mini 10th album 'WE:TH' ranking 3rd on the daily chart and 1st on the K-POP chart on Japan's leading music site Line Music.
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