CJ O Shopping Funshop Launches Hybrid Camping Brand 'Brooklyn Works'

CJ O Shopping's fun curation shopping mall Funshop is launching the hybrid camping brand Brooklyn Works.

[Asia Economy Reporter Lim Chun-han] CJ O Shopping's fun curation shopping mall Funshop announced on the 8th that it will launch the hybrid camping brand Brooklyn Works.

Brooklyn Works aims to be a lifestyle brand that goes beyond simple camping products to include practicality and aesthetics under the slogan "Not all that glitters is gold." The brand motif was inspired by Brooklyn, New York, USA. It plans to offer camping products that embody the rugged yet free-spirited lifestyle of Brooklyn.

Brooklyn Works' products advocate a hybrid camping brand that covers both outdoor and indoor use without distinction. Beyond the limitations of being a camping brand exclusively for outdoor use, the products focus heavily on spatial expandability and practicality so they can also be used at home. They boast sturdy durability as well as design and aesthetics suitable as indoor interior accessories.

Along with the brand launch, a total of 15 products will be introduced in categories such as chairs and tables. Representative products include the integrated folding chair Field Chair, which features an impressive leg frame and reinforced durability using triple-layered fabric, and the 1-second folding table, which is highly versatile for indoor and outdoor use as a sub desk for camping, fishing, or children's study rooms.

A Funshop official said, "Just like Brooklyn, a beautiful city where art and culture bloom, Brooklyn Works will propose products with excellent practicality and aesthetics," adding, "Our goal is to grow into a heritage-rich brand that creates not only products but also spaces and culture in the future."