[New Release] 'Kamkamhaedo Gwaenchana' and More

'The Rules of Best-Selling Brands' · 'Kang Bangcheon’s Perspective'

◆It's Okay to Be Dark = This is not just a picture book depicting the joyful daily life of a family. It reveals the father's visual impairment belatedly, addressing various curiosities. The father helps the child experience a world beyond what the child sees, and the child explains the world they see to the father. Their relationship, based on mutual respect for each other's lives, becomes the foundation for caring about others. It is the first step toward creating a kind world. (Written by Lee Jihyun / Translated and illustrated by Lim Youngran / Jaeneung Education)

◆The Rules of Best-Selling Brands = This book offers efficient development guidelines for online brand launches and the digital transformation of offline brands. It covers comprehensive practical work including trend and market analysis, naming, building online stores, marketing, and customer management. It contains the know-how for online business success gained through intense real-world experience. The practical tasks necessary for brand management are divided into five major parts, providing realistic and systematic advice. (Written by Koo Jayoung / The Quest)

◆Kang Bangcheon’s Perspective = The author made a fortune through continuous value investing during the International Monetary Fund (IMF) crisis. He cites his long-developed perspective as the key. He emphasizes that only by combining fundamental understanding with rich imagination can one find true value. "Just as a well-used farming tool becomes familiar to the hand, over time, one’s own measuring tools become stronger and more precise." (Written by Kang Bangcheon / Korea Economic Daily)