Hyundai Department Store Expands Eco-Friendly Campaign '365 Recycle' to All Locations

Hyundai Department Store will expand the operation of the customer participation eco-friendly campaign, '365 Recycle Campaign.'

[Asia Economy Reporter Lim Chunhan] Hyundai Department Store announced on the 7th that it will expand the customer participation eco-friendly campaign, the ‘365 Recycle Campaign.’ The 365 Recycle Campaign is the only eco-friendly campaign in the industry that continuously collects resalable items such as used clothes, shoes, and bags from customers.

Starting from the 8th, Hyundai Department Store will expand the 365 Recycle Campaign from the existing 10 stores in the Gyeongin area, including Apgujeong Main Store, to 16 stores nationwide, including Daegu and Busan stores. However, ‘The Hyundai Seoul,’ which opened on the 26th of last month, will start operating the campaign from the 1st of next month.

To encourage customer participation in the campaign, from the 8th to the 31st, customers who donate three or more resalable items such as used clothes, shoes, and bags will receive a Swedish eco-friendly brand ‘Scanmam’ dishcloth as a gift.

Hyundai Department Store started the Life Recycle Campaign in 2015, collecting resalable clothing and accessories from customers twice a year. Since then, in 2019, it expanded to a year-round campaign (365 Recycle) by setting up dedicated booths at 10 stores in the Gyeongin area, including Apgujeong Main Store, Trade Center Store, and Pangyo Store.

Until last year, Hyundai Department Store received about 500,000 donated items such as used clothes and accessories from approximately 100,000 customers. The donated items are resold through the social enterprise Beautiful Store, and all proceeds are used for social contribution activities such as surgery expenses for hearing-impaired children and support for winter supplies for underprivileged groups.

A Hyundai Department Store official said, “This year, we plan to expand not only the 365 Recycle Campaign but also the plastic collection campaign, which was held for the first time last year, and the eco-friendly VIP system.” He added, “We will continue to take the lead in realizing the social value of environmental protection by creating additional eco-friendly campaigns or systems that customers can easily participate in, leveraging the characteristics of a distribution company.”