Yogiyo Launches 'Today's Discount' Program... "Abundant Daily Discount Benefits"

[Asia Economy Reporter Kim Bo-kyung] Delivery Hero Korea announced on the 5th that its delivery application Yogiyo will launch a consumer discount benefit program called 'Today's Discount.'

'Today's Discount' is a year-round program that recommends various discount benefits that should not be missed every day. It goes beyond the weekly discount benefits of the existing consumer discount promotion 'Super Red Week 2.0' to provide abundant discount information daily.

The new discount benefits are organized into three categories for easy viewing: 'Don't Miss It' which gathers benefits from major franchise brands, 'Today's Brand Discount' which offers discounts on the entire menu of a brand, and 'Today's Menu Discount' which includes discount benefits focused on popular main menu items.

The usage method is the same as the existing Super Red Week 2.0. When ordering a menu from brands participating in Today's Discount within the Yogiyo app, the discount is automatically applied by using 'Yogiseo 1-Second Payment' or 'Yogiseo Payment.'

To celebrate the discount system reform, various events will also be held. Until the 7th, sharing the Today's Discount event page within the Yogiyo app will enter users into a draw to win up to 100,000 Yogiyo points. Starting from the 8th, discount coupons that can be used in conjunction with Today's Discount, increasing the benefits, will be provided on a first-come, first-served basis every morning at 11 a.m.

Park Chae-yeon, Head of Marketing at Delivery Hero Korea, stated, "Going forward, Yogiyo will continue to strive to enable customers to enjoy the delicious pleasures of daily life reasonably with richer discount benefits."