Yuhan-Kimberly Kleenex Launches 'Witicket Campaign' for Safe Care

Hygiene and Health Living Rules Including Personal Hygiene Product Usage Presented as 'Witicket Social Vaccine'

[Asia Economy Reporter Kim Heeyoon] Yuhan-Kimberly announced on the 4th that its brand Kleenex will carry out the ‘Witicket Campaign’ to help hygiene and health care assurance in our society amid the COVID-19 daily life.

According to Yuhan-Kimberly, Kleenex’s Witicket Campaign was prepared with the purpose of overcoming the current situation, where individual quarantine is equivalent to social quarantine due to the prolonged COVID-19 pandemic, more healthily and safely through thorough personal hygiene management and daily quarantine.

Kleenex names the hygiene and health lifestyle rules that must be followed in daily quarantine as the ‘Witicket Social Vaccine’ and introduces it as the main agenda of the campaign.

The Witicket Social Vaccine mainly consists of the correct selection and wearing method of masks, separation and disposal after use, the use of hand sanitizer, and hand washing using hand cleanser, which are the proper usage methods of personal hygiene products.

Additionally, Kleenex added that as part of the campaign, it will conduct the participatory social campaign ‘Witicket Challenge’ until the 22nd of next month. The Witicket Challenge proceeds by participants posting their compliance with daily quarantine on social media (SNS) and participating in the challenge, and for each participant, Yuhan-Kimberly Kleenex will match and donate 10 masks.

A Yuhan-Kimberly official said, “As infection prevention in daily life has become more important due to the prolonged COVID-19 pandemic, we planned the hygiene and health campaign to join this effort,” and added, “We will continue to strive for hygiene and health care assurance in our society.”