[Asia Economy Reporter Kiho Sung] KB Kookmin Bank announced on the 4th that it will release the video content talk show ‘Seoreunman’ for ‘Seoreuni.’ Seoreuni is a term referring to people in their 30s in the video content.
Seoreunman is a talk program that sets universal interests of Seoreuni as national rules together with 30-something YouTubers such as Ha Seung-jin, Choi Hee, and Sseubokman. Targeting Seoreuni, it aims for communication with the subtitle ‘Click prohibited for under 29.’
A total of four videos will be produced, each covering topics that received high interest in a prior survey conducted among Seoreuni: expenses for congratulatory and condolence money, office romance, financial investment, burnout and job change. They will be released every Thursday at 10 a.m. starting from the 4th on KB Kookmin Bank’s YouTube channel.
To commemorate the release of the Seoreunman videos, a YouTube comment event will be held until the 14th. After watching the videos, 30 viewers who leave comments about Seoreuni’s first concern, the ‘national rule for congratulatory and condolence money,’ will be selected by lottery to receive mobile coupons.
A KB Kookmin Bank official said, “Seoreunman was planned to share stories unique to people in their 30s, who have been relatively neglected amid snack content centered on teenagers and people in their 20s,” adding, “Starting with Seoreunman, we will present various original contents unique to KB Kookmin Bank in the future.”
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