Sealy Bed Opens Experiential Store at 'The Hyundai Seoul'

Interior view of Sealy Bed at The Hyundai Seoul branch.
Photo by Sealy Bed

[Asia Economy Reporter Kim Jong-hwa] Global premium mattress brand Sealy Bed (CEO Yoon Jong-hyo) announced on the 3rd that it has newly opened a Sealy Bed experience store at 'The Hyundai Seoul' in Yeouido, Seoul.

The store is designed to allow customers to directly experience Sealy Bed's representative premium mattresses such as 'Sealy No.140' and 'Claire Firm,' recently launched to celebrate the brand's 140th anniversary. Detailed consultations with sleep experts are also provided to help customers purchase mattresses tailored to their individual sleep habits and preferences.

One of the representative products available at the Sealy Bed The Hyundai Seoul store is the 'President Ultra Plush.' The President Ultra Plush is Sealy Bed's flagship premium line that offers both soft cushioning and solid support. It features SRx®Ⅱ titanium springs arranged in a 6-turn cross pattern with a two-stage support system, which are heat-treated once more at 300℃ to enhance durability.

The design stands out with a stable and sophisticated navy color with a greenish tint, enabling an elegant bedroom interior. The surface is made with breathable and soft Tencel fabric technology, making it safe for people with sensitive skin.

To commemorate the opening of the Sealy Bed The Hyundai Seoul store, customers who visit and purchase mattresses by the 31st will receive various gifts depending on the purchase amount.

A Sealy Bed representative said, "As consumer interest in home interior and living increases, we plan to expand experiential stores mainly in major department stores nationwide. Since we have opened in The Hyundai Seoul, which offers enhanced accessibility, we hope a diverse range of customers will visit and experience Sealy Bed's premium mattress technology firsthand."

Meanwhile, Sealy Bed, celebrating its 140th anniversary this year, has evolved the world's first orthopedic spine support optimized spring system 'Posture+Orthopedic,' developed in collaboration with orthopedic doctors in 1950, over the past 70 years. It is the most loved premium mattress brand in the U.S. market, the birthplace of mattresses, for the past half-century. Since entering the Korean market in 2008, it currently operates over 100 dealerships, department stores, and outlet stores as of 2021, and related news can be found through its official website, SNS, and KakaoTalk channel.