CU Triangle Kimbap Collaborates with YouTube Content Creator 'Euljiro Taksajang'

"MZ Generation Targeted, Promoting New Triangle Kimbap with Honest Reviews"
Continuous Collaboration with Popular Channels, Content Serialized on SeeYouTube

[Asia Economy Reporter Yuri Kim] CU announced on the 3rd that it will release the web variety show "Euljiro Taksa-jang CU Edition" on the 4th in collaboration with "Euljiro Taksa-jang."

"Euljiro Taksa-jang" is a popular content series on the YouTube channel "Tak Jae-hoon's Taksa-jang," featuring singer and broadcaster Tak Jae-hoon and singer Lee Soo-min, who provide consulting to businesses in need of promotion regardless of industry. Thanks to the popularity of "Euljiro Taksa-jang," "Tak Jae-hoon's Taksa-jang" reached approximately 230,000 subscribers within two months of its launch.

In "Euljiro Taksa-jang CU Edition," Jo Sung-wook, head of the BGF Retail Ready-to-Eat Food Team, and Kim Yoo-kyung, an MD responsible for the entire process from planning to distribution of triangular kimbap, visit Taksa-jang's Euljiro office to receive advice on effective ways to promote the triangular kimbap, which has been renewed for the first time in 30 years.

The responsible MD openly shares the core secrets and manufacturing process of the renewed triangular kimbap and candidly discusses the challenges faced as a product planner, showing an honest and entertaining side.

Following Tak Jae-hoon's consulting, CU offers a 50% discount (limited to the first 10,000 customers) to those who watch "Euljiro Taksa-jang CU Edition" and enter the secret code from the video when pre-ordering the Rich Rich triangular kimbap through CU’s membership app "Pocket CU." In cooperation with the manufacturer, CU also donates Rich Rich triangular kimbap to children and volunteers living in group homes for communal living.

Regarding ongoing collaborations with external channels, CU stated that this approach aims to spark curiosity about the newly renewed triangular kimbap through channels preferred by the MZ generation while delivering unfiltered stories through a third party. CU holds the industry’s largest number of YouTube subscribers (430,000). Previously, in December, CU collaborated with KakaoTV’s original variety show "Jjin Kyung-gyu" to release "Jjin Kyung-gyu Angry Convenience Store Edition." This video garnered about 800,000 views, creating a buzz and resulting in an increase of approximately 30,000 subscribers to CU’s official YouTube channel "CUTube."

Yeon Jeong-wook, head of BGF Retail’s Marketing Team, said, "We planned content that can showcase the unique points of our products through consulting with Tak Jae-hoon, known for his devilish wit, tailored to the MZ generation’s preference for honest communication even if shortcomings are revealed. We will continue to present collaborative content with external channels so that even those who are usually uninterested in convenience store new products or events can enjoy subscribing to CUTube’s content."

Meanwhile, CUTube serializes content such as "CR Item," where CU staff directly recommend products, the web variety show "Doyeon’s Convenience Store" featuring comedian Jang Do-yeon, and "Pund Manager," which introduces valuable stock information related to CU.