Likeit, Korea KMK Color Research Institute Launch 'Find Your Color' Campaign

Helping Overcome Depression and Restore Confidence Through Color Diagnosis
Campaign Experience Group Recruitment via LikeIt SNS Until March 7

Photo by joyce mccown on Unsplash

[Asia Economy Reporter Kim Heeyoung] Likit is conducting the ‘Find Your Color’ campaign, which helps individuals discover their own personal color, as part of the ‘Color in (人)’ project in collaboration with Korea KMK Color Research Institute.

The ‘Find Your Color’ consulting campaign is a joint effort by Likit and Korea’s first colorist, Director Kim Minkyeong, aimed at overcoming the depression experienced during the COVID-19 era through color diagnosis and helping restore confidence. Simply Beautiful and Reallael are also participating in this campaign.

Korea KMK Color Research Institute analyzes the examinee’s body shape, frontal face, date of birth, and more using an AI program to provide not only external consulting but also an analysis of the individual’s innate tendencies, offering a human color that allows one to look inside themselves. The personal color analysis is based on the domestic standard color ‘KMK Personal Color Guide 168,’ which categorizes colors according to the four-season color types.

The diagnosis is divided into three main categories: personal color coordination, makeup style, and human healing color, each analyzed in detail. Body shape analysis suggests the best colors and fashion styles according to the type. Makeup is analyzed using the 12-month seasonal colors to recommend hair and makeup colors. Human healing color finds human colors and complementary colors based on temperament.

The campaign experience group will be recruited through Likit’s SNS until the 7th, selecting a total of 20 participants. The experience group will receive a March color box containing Simply Beautiful’s Brightening BB Cushion, created in collaboration with Director Komnana Seol, and Reallael’s Daily Restoration Cream from the vegan skincare brand.

Director Kim Minkyeong said, “I hope this color consulting campaign will help those experiencing depression and difficulties during the COVID-19 period,” adding, “I wish that by applying the personal color found through the analysis in daily life, people can gain confidence and healing.”