OB Beer Cass Releases 'Sammak Super' YouTube Video with Baek Jong-won

[Asia Economy Reporter Seungjin Lee] OB Beer’s flagship brand Cass will release content titled ‘Sammak Super,’ introducing the charm of Cass together with Baek Jong-won, CEO of The Born Korea, and Italian star chef Fabri, on the official Cass YouTube channel on the 26th.

This content, produced as a total of two episodes, was created to introduce the perfect pairing of Cass and samgyeopsal to consumers. The first episode, ‘Fabri Handon-gi,’ features Fabri tasting Cheongju’s unique soy sauce samgyeopsal and stumbling through attempts to obtain the secret recipe.

In the second episode, ‘That’s Not All,’ CEO Baek sits on a bench in front of a supermarket and shows Fabri and comedian Shim Jin-hwa how to enjoy samgyeopsal even more deliciously by adding various ingredients such as minari and salted shrimp. Then, CEO Baek requests beer and naturally conveys to consumers the unique charm of Cass that cuts through the greasiness of samgyeopsal.

A representative from OB Beer’s Cass brand said, “We are presenting this video series with CEO Baek Jong-won to provide consumers with a more enjoyable and beneficial ‘Samsam Day’ experience,” adding, “We hope consumers enjoy samgyeopsal more deliciously together with Korea’s representative beer, Cass.”