LG Electronics Opens Largest Domestic Store at Hyundai Department Store Yeouido

[Asia Economy Reporter Suyeon Woo] LG Electronics announced on the 24th that it will open the largest Best Shop store among domestic department stores at 'The Hyundai Seoul' located in Yeouido, Seoul.

The Best Shop store that LG Electronics is opening at 'The Hyundai Seoul' is approximately 680㎡ in size, making it the largest store among those located in domestic department stores. 'The Hyundai Seoul,' which spans from basement level 7 to ground level 8, is the largest department store in the Seoul area, set to open on the 26th by Hyundai Department Store.

At the store entrance, LG Electronics' rollable TV 'LG SIGNATURE OLED R' and 'LG CLOi BaristaBot' are on display. The LG SIGNATURE OLED R is the world's first rollable TV that maintains the overwhelming picture quality of OLED while rolling out the screen when watching and rolling it back into the main body when not in use.

LG Electronics will open the largest Best Shop store among domestic department stores at 'The Hyundai Seoul' in Yeouido, Seoul on the 26th. Models are introducing the world's first rollable OLED TV, the LG Signature OLED R, at the rollable TV exhibition zone set up at the store entrance. Photo by LG Electronics

LG Electronics also operates a demonstration zone for the LG CLOi BaristaBot, which has obtained the Robot Brewing Master certification. Customers can watch the BaristaBot make coffee using the hand-drip method. The Brewing Master is a private certification that evaluates the ability to understand coffee extraction tools and methods and to produce the optimal coffee.

Half of this store is dedicated to exclusive spaces composed of ▲LG Objet Collection for space interior appliances ▲Ultra-premium LG SIGNATURE ▲Ultra-premium built-in SIGNATURE Kitchen Suite. Customers interested in home interior can experience various space solutions according to their preferences.

Additionally, LG Electronics has made it possible to experience the product lineup of the Objet Collection, which offers various colors and materials, all in one space. The LG Objet Collection harmoniously and integrally designs appliances used throughout the home, such as in the kitchen, living room, and laundry room, completing the home's interior. Furthermore, customers can directly explore and receive consultations on various LG Electronics products introduced this year, including the LG Whisen Tower Air Conditioner, LG CordZero A9S ThinQ, and the All-in-One Tower.