"Actor Seonghoon Boyfriend Look" SK Stoa Launches Fashion Brand Indicode

SK Stoa Unveils Exclusive Casual Fashion Brand, Indicode
Actor Seonghun Selected as New Model, Spring New Products Released Sequentially

SK Stoa is launching a new exclusive fashion brand ahead of spring. On the 25th at 6:36 PM, SK Stoa announced the launch of its exclusive fashion brand (PB) Indicode and plans to sequentially introduce new spring products.

[Asia Economy Reporter Kim Yuri] SK Stoa is launching a new exclusive fashion brand ahead of spring.

On the 23rd, SK Stoa announced that it will unveil its private brand (PB) indicode at 6:36 PM on the 25th and sequentially introduce new spring products.

indicode is an abbreviation of Individual Dresscode, meaning "clothes for men and women who pursue a comfortable and free personal sensibility." It is the second fashion brand introduced by SK Stoa following 'Helenkaren'.

While the existing fashion PB 'Helenkaren' focused on 'women' with styles that mothers and daughters, sisters, and friends could share, 'indicode' aims for total casual wear that both men and women can wear.

SK Stoa stated that it launched 'indicode' to present its own casual fashion products that capture style, functionality, and versatility, seeing casualization as a characteristic of fashion accelerated in the 'With Corona' era. To this end, SK Stoa selected actor Seong Hoon as the model. It is explained that actor Seong Hoon's unpretentious daily appearance and the unexpected charm seen in dramas align with the appeal that indicode pursues.

The first product to be released at 6:36 PM on the 25th is the 'Lycra Relax Pants 3 types.' Made with Lycra yarn fabric, they are stretchy and feature 360-degree full-string banding, providing comfort and mobility suitable for the office, home, or camping sites. They consist of one medium indigo color denim and two cotton pants in beige brown and khaki colors. The women's pants also include one medium indigo color denim and two cotton pants in ecru cream and pink colors. At 5:36 PM on the 27th, the second product of 'indicode,' the 'Weathermast Trench Coat,' will be introduced.

Kim Pansoo, head of SK Stoa Commerce Business Group 1, said, "We put great effort into creating a fashion brand that differentiates itself from others in a rapidly changing environment," adding, "We will continue to introduce various fashion brands where customers can experience different charms, striving to make SK Stoa a fashion hotspot."

Meanwhile, SK Stoa's representative women's brand 'Helenkaren' plans to sequentially introduce business casual, leisure packable wear, and more, starting with 'All Day New Fit Pants 4 types' at 7:36 AM on the 26th.