Lotte Home Shopping to Live Broadcast Lotte Giants Blue-White Game... Differentiating Live Commerce

Lotte Home Shopping will simultaneously broadcast the team's scrimmage game live on its dedicated channel (Giants TV) on the afternoon of the 27th.

[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 24th that it will differentiate its live commerce by attempting unique content such as live broadcasting of the Lotte Giants' intra-squad scrimmage through mobile live streaming.

Lotte Homeshopping will simultaneously broadcast the team's intra-squad scrimmage live on its dedicated channel (Giants TV) on the afternoon of the 27th. This content was planned ahead of the regular season opening to revitalize the professional baseball league, which had been stagnant due to no spectators and reduced audiences caused by COVID-19 last year.

After the KBO League regular season opens, Lotte Giants will jointly plan and present unique content such as "players' daily lives." Additionally, starting next month, specially planned team merchandise such as "game tickets," "sneakers," and "apparel," which allow fans to watch KBO League regular season games, will be exclusively sold through mobile live broadcasts.

A Lotte Homeshopping official said, "Ahead of the KBO League regular season opening in April, we planned unique content in partnership with the professional baseball team. We expect high synergy through new attempts based on the broadcasting infrastructure owned by our group affiliates and ourselves, and we plan to continuously introduce leading content in the future."