Shinhan Bank Expands and Reorganizes 'Digital Sales Department' to Strengthen Non-Face-to-Face Services

Providing Asset Management to 750,000 Financial Consumers... Expanding to 2.15 Million in the Second Half

Employees of Shinhan Bank's Digital Sales Department at work.

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 24th that it will expand its Digital Sales Department to provide dedicated services to more than 750,000 financial consumers in nine districts of Seoul who prefer non-face-to-face channels.

The Digital Sales Department is a digital branch that provides comprehensive consultation services at the same level as face-to-face channels to financial consumers who do not visit physical branches. Combining the convenience of non-face-to-face transactions offered by internet-only banks with the consultation services provided by professional staff of traditional banks, it was first established in the banking sector last September. Since its opening in September last year, the number of financial consumers increased by 150%, deposits by 200%, and loans by 460% within five months.

Shinhan Bank plans to expand the Digital Sales Department into three teams?Digital Sales 1, 2, and 3?with a total of 39 members, and start asset management services targeting about 750,000 financial consumers who have not visited branches affiliated with nine regional headquarters such as Jungbu, Gangnam, and Bukbu in Seoul over the past year. In the second half of the year, the scope will be expanded nationwide to about 2.15 million people, including Busan and Honam regions.

Shinhan Bank assigned digital specialists with excellent comprehensive consultation capabilities for deposits and loans as well as non-face-to-face sales skills to the Digital Sales Department. The goal is to provide timely products and financial information that the consumers need based on thorough analysis of the financial consumers.

In line with this, Shinhan Bank also established a dedicated page called My Care Page on Shinhan SOL to communicate with Digital Sales Department financial consumers.

Through this page, financial consumers can access personalized care messages, useful financial content, individually recommended products, and important financial schedules, and receive consultations from dedicated staff when necessary.

A Shinhan Bank official said, "The Digital Sales Department will become the standard for Shinhan Bank’s future branches as a customer-centered digital customer care center," adding, "We plan to further expand it in the second half of the year after verifying its performance."