Yuhan-Kimberly Huggies Launches New Low-Irritation Baby Wet Wipes Product

Application of patented fabric technology containing natural pulp... Enhanced softness and wiping performance

Yuhan-Kimberly announced on the 23rd that it has launched a new product, Huggies Premium Baby Wet Wipes. Photo by Yuhan-Kimberly

[Asia Economy Reporter Kim Heeyoon] Yuhan-Kimberly announced on the 23rd that it has launched a new product, Huggies Premium Baby Wet Wipes.

According to Yuhan-Kimberly, Huggies wet wipes, which use natural pulp as the main ingredient, apply Huggies' patented method to the fabric to enhance thickness and a soft texture. The package design features red, the signature color of Huggies, as a point accent.

The new product has completed a verification process for 'ingredient safety,' which consumers consider the most important factor when choosing baby wet wipes. To avoid irritation to babies' sensitive skin, it received an 'Excellent' rating from Dermatest, a German dermatological research institute.

Additionally, through 36 quality inspections, it meets strict safety standards along with cosmetic distribution safety criteria. According to a consumer survey conducted by Yuhan-Kimberly last year, the most important considerations when selecting baby wet wipes were confirmed to be 'ingredient safety,' 'skin hypoallergenicity,' and 'wiping performance,' in that order.

Furthermore, Huggies' unique 'moisture lock' technology, which applies a dense fabric weave, prevents moisture from pooling at the bottom, allowing the wipes to remain moist until the last sheet without the need to store them upside down. Huggies wet wipes are produced directly at the Daejeon factory, which has production facilities from fabric to finished products. Yuhan-Kimberly explained that the Daejeon factory is equipped with GMP-certified facilities, meeting excellent cosmetic manufacturing and quality control standards.

A Yuhan-Kimberly representative said, “We prepared the new product focusing on the attributes most needed when using baby wet wipes,” and added, “Through the development efforts of Yuhan-Kimberly's Life Innovation Research Institute for safe products, it will become a representative brand loved by consumers.”