Jeximix Unveils 'Workleisure' Leggings Suitable for Work Attire

[Asia Economy Reporter Seungjin Lee] Brand X Corporation's brand Jeximix announced on the 22nd that it will launch the ‘Black Label Signature 360N Bootcut Pants’.

This new product is a ‘workleisure’ legging reflecting a lifestyle where the boundary between work and leisure is blurred. It is designed and functional for women who enjoy exercising at the office, after work, or during outdoor activities.

The ‘Black Label Signature 360N Bootcut Pants’ feature a design suitable for wearing to the office while retaining the unique functionality of leggings.

To celebrate the launch of the 'Black Label Signature 360N Bootcut Pants,' Jeximix is offering a 5% discount coupon until 6 PM on the 26th. The promotion also includes fashion items such as zip-up jackets, hoodies, t-shirts, and accessories that pair well with the new product.

Suyeon Lee, CEO of Jeximix, said, “As more companies prefer casual work attire, fashion clothing that can be used in dual modes as office wear and activewear is gaining attention. Jeximix offers a variety of legging lineups including slim, bootcut, and wide styles, making it easy to coordinate outfits according to consumer preferences and TPO (time, place, occasion).”

Meanwhile, despite COVID-19, Jeximix recorded its highest-ever sales last year, surpassing 109.4 billion KRW due to the legging trend and home training boom. Following Japan, Jeximix signed export contracts worth approximately 15.5 billion KRW with the United States and China last year and plans to actively enter the global market this year.