[Asia Economy Reporter Lim Chunhan] Lotte Hotel announced on the 17th that Lotte Hotel Saint Petersburg, operated in Russia, has been selected as a Forbes Travel Guide 5-star hotel for the second consecutive year, becoming the first native hotel brand to expand overseas to achieve this.
Known as the Michelin Guide of hotels, the Forbes Travel Guide is the world's only guide that evaluates and rates hotels, restaurants, and spas worldwide every year. It is known as the origin of the globally applied hotel rating system, and among the evaluation targets, it announces three hotel rating categories: 5-star, 4-star, and recommended hotels.
Lotte New York Palace and Lotte Hotel Moscow were selected as 4-star hotels, and Lotte Hotel Seoul was selected as a recommended hotel. Lotte Hotel now holds the most Forbes Travel Guide selected hotels among domestic hotel brands.
A Lotte Hotel official stated, “As we actively pursue overseas expansion through a consignment operation method, the number of love calls from abroad is increasing every year, thanks to the reputation we are steadily building as a global player.”
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