KT OTT Season, Movie Double Patty Release... Mid-Form Original Content Push

[Asia Economy Reporter Joeslgina] KT's OTT platform Seezn is stepping up its mid-form original content with the release of the original film "Double Patty."

On the 10th, KT held a press screening for Double Patty at Lotte Cinema Konkuk University branch in Gwangjin-gu, Seoul. The Seezn original film Double Patty, which will be released nationwide on the 17th, tells the story of a wrestling hopeful 'Uram (played by Shin Seung-ho)' who is in a slump and an anchor hopeful 'Hyeonji (played by Bae Joo-hyun)' who is exhausted by harsh reality, sharing a warm meal and encouraging each other's dreams. Director Baek Seung-hwan and the two lead actors Shin Seung-ho and Bae Joo-hyun (Red Velvet's Irene) attended the screening and shared episodes from the filming.

Seezn is expanding its production scope from mainly short-form original content to mid-form content. Following last month's release of "Great Aunt's Crazy Bongo," the release of Double Patty is expected to be a significant turning point. Seezn plans to establish a virtuous cycle for domestic original content by enhancing monthly subscription benefits and pursuing overseas distribution this year.

For original films, VOD will be made available to monthly subscribers after the theatrical run ends. KT expects "Double Patty" to be a signal that expands the "Seezn original content release" screen from mobile to offline theaters by leveraging KT Group's media platform channel capabilities.

As of the end of January 2021, Seezn's accumulated original content titles reached about 160. In 2020, one out of three Seezn viewers accessed original content. Compared to 2019, the number of views increased by 169%, and viewing time increased by 261%.

Yoo Hyun-jung, Executive Director of KT Labs Mobile Media Business P-TF, said, "I hope the film 'Double Patty' becomes a movie that relieves the fatigue of everyday life for the audience," adding, "Going forward, Seezn will actively plan, develop, and invest in original mid-form content, gradually expanding not only films but also series."