Why the Farming Tool Homi Appeared in the Korean New Deal TV Commercial

[Asia Economy Reporter Seol Gina Jo] The farming tool 'Homi,' which has gained sensational popularity on Amazon, has become the star of the government's post-COVID-19 policy TV commercial for the 'Korean New Deal.'

According to the Ministry of Science and ICT on the 7th, this commercial was produced with the purpose of easily conveying the Korean New Deal policy, which can feel rigid and difficult, through interesting examples around us.

The TV commercial, which features the actual story of Korea's representative traditional farming tool Homi meeting Korea's world-class digital technology to pioneer the global market, surpassed 570,000 views as of the 5th, just one week after the online video was posted. It is scheduled to be broadcast on major TV channels, the government’s YouTube channel, and KTX trains until the end of this month.

The government produced this commercial because it judged that the case of the ‘Amazon Homi,’ which seeks new opportunities and pioneers markets with innovative ideas in difficult and challenging fields, aligns with the Korean New Deal’s goal of being a ‘policy that gives new opportunities and dreams to the people.’

The main character in the video, artisan Seok Nogi, said, “By utilizing digital technology, Homi has become number one in customer satisfaction in the gardening sector and has expanded globally,” and added, “I hope the Korean New Deal succeeds so that many people like me, who work in traditional industries and face difficulties, can find new opportunities and succeed.”

Netizens who saw the commercial commented, “I hope stories of the second and third Homi will come out,” and “It seems we will be able to feel convenience in our daily lives close to us.”

Choi Ki-young, Minister of Science and ICT, stated, “All citizens are the protagonists of the Korean New Deal,” and added, “We will work with related ministries to speedily promote the Digital New Deal to overcome COVID-19 early by utilizing digital technology and to create a warmer and more prosperous society.”