"Seol Gift Sets Featuring Social Enterprises and Young CEO Products" ... Gimcheon City Leads Promotion of Order Sales

Kimcheon Innovation City Public Institutions Take Initiative to Open New Markets

Kimcheon city employees are taking a commemorative photo after purchasing products from social economy enterprises and young CEOs as Lunar New Year gifts as part of a campaign.

[Asia Economy Yeongnam Reporting Headquarters Reporter Park Dong-wook] Gimcheon City, Gyeongbuk Province, has rolled up its sleeves to promote the 'order sales' of products produced by local social economy enterprises and young CEOs ahead of the Lunar New Year holiday.

According to Gimcheon City on the 6th, the sales market that was held every year during the holidays in the lobby on the first floor of Gimcheon City Hall is being conducted as a non-face-to-face order purchase campaign again this year, considering COVID-19.

The sales event targets a total of 14 companies, including 4 social enterprises, 1 village enterprise, 3 cooperatives, and 6 young CEOs. The products from these companies vary widely, including handmade desserts, quarantine supplies, cosmetics, flower tea, and processed agricultural products produced in Gimcheon City.

Gimcheon City is focusing on promoting these companies' products mainly to related institutions and organizations, as well as public institutions relocated to Gyeongbuk Innovation City such as Korea Electric Power Technology.

Last year, thanks to such organized support from Gimcheon City, sales volume increased by more than 150% compared to Chuseok, revitalizing local companies struggling due to the prolonged COVID-19 pandemic.

Kim Chung-seop, Mayor of Gimcheon City, said, "I hope this order sales event will serve as an opportunity to somewhat alleviate the consumption contraction of local products," adding, "We will continue to spare no effort in promoting and supporting the market development and revitalization of local social economy enterprises and young CEOs."

Meanwhile, Gimcheon City has been supporting the independence and market development of local social economy enterprises by opening a local food sales center for social economy enterprises in the Gimcheon Samrak LH Happy Housing in November last year. Since 2010, the city has been discovering and nurturing young CEOs in Gimcheon, providing systematic support such as follow-up management to help young people succeed in starting businesses.