[Asia Economy Reporter Jeong Hyunjin] LS Mtron announced on the 5th that it has produced a viral video to attract consumer interest in tractors, drawing responses mainly from people in their 40s.
The recently released viral video "LS Dream That Makes Choi Jonghoon Smile" by LS Mtron has recorded about 200,000 views within a week. This video effectively highlights the strong character of Choi Jonghoon, the lead actor of the military-themed series Pureungeotap, while appropriately incorporating popular phrases such as "Ireon Jwenjang" and "Pain reaching the frontal lobe of the brain" into the situations, gaining overwhelming support with men over 40 accounting for more than 65% of total views.
LG Mtron stated that the LS Dream service, which allows the use of a new tractor for five years without a large sum of money, is expressed in the latter part of the video through an addictive hook song and the so-called "Tractor Dance" choreography that anyone can easily follow, receiving evaluations for successfully delivering both information and entertainment.
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