DL E&C Introduces 'Drive-Thru' for COVID-19 Sales Marketing

Non-Face-to-Face Marketing Activities Using Vehicles to Promote Geoje e-Pyeonhansesang

[Asia Economy Reporter Onyu Lim] DL E&C (formerly Daelim Industrial) is offering the industry's first drive-thru service to promote its upcoming apartment complex.

DL E&C announced on the 5th that it is conducting contactless marketing activities using vehicles to promote 'e-Pyeonhansesang Geoje Euro Sky,' scheduled for sale this month in Geoje, Gyeongnam. This initiative aims to safely and conveniently deliver sales information amid the COVID-19 situation and has attracted high interest from customers. On average, more than 100 visitors use the drive-thru service daily.

The drive-thru service is held in the parking lot of the e-Pyeonhansesang Geoje Euro Sky promotional center. Customers arriving by car are guided through the route at the entrance, complete online membership registration inside their vehicles, and simultaneously receive their preferred beverage service. There is a prize event at the instant game zone, and visitors can obtain various information about e-Pyeonhansesang Geoje Euro Sky by watching videos in the promotional video viewing zone.

A DL E&C official stated, "Customer safety is our top priority, which is why we operate the drive-thru service," adding, "We are planning additional contactless marketing activities, including video content that provides detailed sales information."

e-Pyeonhansesang Geoje Euro Sky is a large apartment complex consisting of 8 buildings, ranging from basement level 1 to 34 floors above ground, with a total of 1,113 households. Together with 'e-Pyeonhansesang Geoje Euro Island,' supplied in 2019, it forms the e-Pyeonhansesang brand town and is expected to become a flagship complex representing Geoje in the future. Notably, innovative design ideas unique to DL E&C will be extensively applied, including the highly praised C2 house from the first phase, open balconies (84㎡A type) that allow residents to enjoy ocean views from inside the units, top-floor penthouse units maximizing the value of large types, and sky communities utilizing the upper floors.

The promotional center operating the drive-thru service is located within Geoje Big Island.