Untact Launch Ceremony with 20 Influencers Including Popular YouTubers and Power Bloggers
Creating Diverse Cultural Content Centered on 'People, Cars, and Travel'
Proposing a 'Lifestyle Journey to Find Myself' for Readers Living in the Post-Corona Era
[Asia Economy Reporter Hyungsoo Park] Redcap Tour announced on the 5th that it held an untact launching ceremony for the influencer community 'Redcappers 2021' at the Sebasi Demaco Hall in Gangnam, Seoul on the 4th.
Composed of 10 popular YouTubers and 10 power bloggers, ‘Redcappers 2021’ plans to create and release YouTube videos and blog content themed around ‘people, cars, and travel’ together with Redcap Tour for the next year.
The content created by Redcappers proposes a ‘lifestyle journey to find myself’ to readers living in the 'post-COVID-19' era. It can be viewed through Redcap Tour’s YouTube, blog, Facebook, Instagram, and other platforms.
Redcap Tour, which operates travel and rental car businesses, has considered new values to offer consumers in the post-COVID-19 era. This is the reason why they planned cultural content about the ‘lifestyle journey to find myself’ together with influencers.
Redcappers is a compound word of Redcap, a travel and rental car specialist company, and Cappers, meaning people wearing hats. It is a digital creator community that discovers a new self with Redcap Tour under the themes of people, cars, and travel.
Redcappers includes 20 popular YouTubers and power bloggers such as Baek Bong-gi, an actor and singer specializing in travel and cars, and Kim Eom-ji, a camping and car camping specialist.
Based on 23 years of trust and know-how recognized in the corporate rental car market, Redcap Tour is exploring customized premium rental car services that suggest various lifestyles. Redcap Tour expects that customers will be able to reduce stress caused by cars in their exhausting daily lives and focus on moments of self-discovery.
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