Emart24 Launches Emotional Beer... Targets Seollentine Holiday Rush

Emart24's emotional craft beer.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 5th that it has launched two types of 500ML cans of the German premium craft beer SA.RANG.HAE (Saranghae) (White Ale, Pilsner). Saranghae beer was created with Korean customers in mind from the naming stage and is gaining popularity as an emotional beer perfect for enjoying on special occasions.

'Saranghae White Ale' is a wheat beer with a rich wheat flavor and creamy foam. It is unfiltered and unpasteurized during the brewing process, allowing you to experience the deep taste of live yeast. 'Saranghae Pilsner' is a clean German-style pilsner with a deep golden color that pleases the eyes and a refreshing carbonation that provides a crisp finish. Each is priced at 3,000 won, and during February, four cans are sold for 10,000 won.

Along with the launch of the emotional beer, liquor marketing has been significantly strengthened. In particular, as part of Emart24’s signature wine marketing, the ‘Wine of the Month’ selections include ‘Stimson Estate 750ml’ two types (Merlot/Chardonnay) at 9,900 won each, ‘Punamu Sauvignon Blanc 750ml’ at 27,000 won, and ‘Fepoli Chianti Classico 750ml’ at 34,000 won. These prices offer a 20-50% discount compared to the regular selling price, providing an opportunity to enjoy wine during the Seollentine holiday.

An Emart24 official said, “We are making efforts to attract the home drinking and home Seol (people spending Seollal at home) crowd by launching Saranghae beer and strengthening liquor discount events targeting the Seollentine holiday in February.”