Juun.J Collaborates with Odict to Launch Limited Edition Wireless Earphones

The model is wearing Junji's wireless earphones, the Twig Special Edition.

[Asia Economy Reporter Seungjin Lee] The clothing brand JUUN.J is launching ‘wireless earphones’.

JUUN.J, a global brand under Samsung C&T Fashion Division, announced on the 4th that it will release wireless earphones and sell them in limited quantities through the Dosan flagship store and Samsung C&T’s integrated online mall SF Shop.

After an exclusive launch at the JUUN.J Dosan flagship store on the 5th, sales will begin on SSF Shop from the 20th. JUUN.J plans to build a positive brand attitude through differentiated consumer experiences based on the launch of wireless earphones equipped with the brand’s sought-after sensibility and style.

JUUN.J partnered with ‘Cresyn,’ a global audio specialist company that has produced audio devices for Samsung, Sony, and others, through its brand ‘Addict.’ Addict is a tech lifestyle brand that creates various IT products based on Cresyn’s manufacturing capabilities.

The special edition ‘Twig X JUUN.J,’ a true wireless earphone, which is Addict’s flagship product ‘Twig’ infused with JUUN.J’s identity, uses aluminum material to provide a luxurious appearance and a differentiated tactile feel.

JUUN.J applied its signature black color to the Twig and designed a premium leather case and strap so that it can be used as a fashion accessory. The package includes sophisticated details and components to go beyond simple earphone use.

Jung Wookjun, JUUN.J’s Creative Director (CD), said, “We hope the launch of wireless earphones that embody JUUN.J’s brand sensibility will inspire design to customers worldwide,” adding, “JUUN.J plans to offer diverse consumer experiences beyond clothing, including lifestyle products such as scented candles and earphones, as well as lighting and furniture.”