S-OIL, 3 Consecutive Years No.1 in Gas Station Category at 'Korea Brand Hall of Fame'

[Asia Economy Reporter Hwang Yoon-joo] S-OIL has been selected as the number one gas station brand for three consecutive years at the '2021 Korea Brand Hall of Fame,' hosted by the Industrial Policy Study Institute (IPS) and sponsored by the Ministry of Trade, Industry and Energy.

The Industrial Policy Study Institute (IPS) annually selects and awards outstanding brands that have contributed to the development of domestic industries based on management performance, brand value, and customer satisfaction.

S-OIL recognizes the importance of brand value in response to rapidly changing external business environments and continuously improves its core competencies in quality and service. It conducts differentiated marketing activities such as CM song advertisements and integrated marketing using the industry's first character (Gu Do-il). In particular, despite the challenging business environment due to COVID-19, it received high praise for enhancing brand value through continuous marketing communication, including promoting COVID-19 prevention campaigns using social media.

S-OIL stated, "This award is the result of sincere and consistent marketing activities," and added, "We will continue to grow as a brand that provides new value and satisfaction through active communication with customers."