Dough Made with Milk Instead of Water... Tous Les Jours 'Sunjin Milk' Series Sells 500,000 Units in 3 Weeks

[Asia Economy Reporter Seungjin Lee] CJ Foodville announced on the 28th that Tous Les Jours' 'Sunjin Milk Series' surpassed 500,000 units sold within three weeks of its launch.

The 'Sunjin Milk Series' is a New Year's product released by Tous Les Jours to celebrate the Year of the White Ox, themed around milk, which is considered a complete food. The series minimizes flashy techniques and unnecessary elements, focusing on the natural taste of milk, offering a non-stimulating and pure flavor that can be enjoyed healthily without burden.

The most popular products in the Sunjin Milk Series are the 'Fluffy Milk Bread' and 'Sunjin Milk Cream Bread.' Unlike regular bread dough that includes a certain amount of water, these are made using only milk, maximizing the unique savory and mild taste of milk. The milk content in 'Fluffy Milk Bread' and 'Sunjin Milk Cream Bread' reaches 37.3% and 45.5%, respectively.

The products also strive to express the purity of white and transparent milk. Since the characteristic aroma of milk fades the more the bread is browned, the bread is baked at a low temperature for a long time to finish the crust with a nearly transparent white color.

From the early stages of its release, the 'Sunjin Milk Series' has gained popularity through word of mouth as a go-to item for homebound life, praised as healthy meal bread to enjoy during remote work and safe snack bread for children. It has surpassed the sales records of all-time bestsellers like 'Bread with Sun Milk' and 'Cheese Mill,' selling over 500,000 units within three weeks and continuing to show a rising sales trend.

A CJ Foodville official stated, "Since 2013, starting with 'Bread with Sun Milk,' Tous Les Jours has introduced various products using healthy ingredients, and over the years, Tous Les Jours' 'Delicious Healthy Bread' has been recognized for its value. Encouraged by the strong support, we will continue to strive to offer healthier and more differentiated products in the future."