Practicing Customer-Centric Management Through Differentiated Products and Services
[Asia Economy Reporter Lim Hye-seon] Dessert cafe A Twosome Place has been selected for the second consecutive year in the coffee specialty store category of the 'Korea Brand Hall of Fame.'
The Korea Brand Hall of Fame, hosted by the Institute for Industrial Policy Studies (IPS), is an awards ceremony that annually selects outstanding products, services, and brands most loved by consumers in each industry. It comprehensively evaluates four areas: business performance, brand value, customer satisfaction, and marketing communication.
A Twosome Place stated, "We have been recognized for continuously offering high-quality coffee and premium desserts that complement it, and for providing differentiated customer experiences befitting a premium dessert cafe. As a result, we received high scores in brand value and consumer satisfaction, being selected as a representative brand of domestic cafe franchises."
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