SK Stoa's 'The Ddaddeuthan Review Meeting' Provides 1:1 Customized Consulting for Companies Rejected from Home Shopping Entry, Diagnosing Causes and Seeking Solutions
[Asia Economy Reporter Yuri Kim] SK Stoa announced on the 28th that it conducted 'Everyone's Home Shopping, Home;Run HOW,' a 1-on-1 consulting program for social enterprises that were eliminated from 'The Warm Product Review.'
'Everyone's Home Shopping, Home;Run HOW,' conducted for companies that were eliminated from 'The Warm Product Review,' which discovers social enterprise products to be featured on TV home shopping, is a customized 1-on-1 consulting program for social enterprises that feel the entry barriers to home shopping are high.
The company stated, "There have been many inquiries from social enterprises asking 'why our product was eliminated from the product review,'" adding, "To help these companies build self-sustainability and grow, we planned a 1-on-1 customized consulting program that provides specific feedback on the reasons for elimination and points for product improvement accordingly."
The 'Everyone's Home Shopping, Home;Run HOW' held the day before targeted eight company products that were not selected as broadcast products in last December's 'The Warm Product Review.' Due to the COVID-19 situation, it was conducted via a non-face-to-face 'video conferencing system.' Through 1-on-1 consulting with each product's MD, the program diagnosed problems and sought solutions related to product planning suitable for the target customers, QA (quality inspection), and inventory management.
A food company that attended the training said, "We clearly understood what aspects of our product were lacking for home shopping entry, which relieved our frustration," and added, "Based on the training content, we plan to fill in the gaps and challenge home shopping entry once again."
Yuje Kwang, team leader of SK Stoa's SV team, said, "We planned 'Everyone's Home Shopping, Home;Run HOW' with the hope that social enterprises that unfortunately did not enter home shopping will renew their determination and re-challenge market expansion," adding, "Through optimized consulting tailored to each product's situation and characteristics, we will create a virtuous cycle ecosystem that revitalizes these social enterprises and enhances their capabilities."
'Everyone's Home Shopping, Home;Run HOW' will continue to be conducted for companies that are finally eliminated after each quarterly 'The Warm Product Review.'
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