Lotte Mart, Premium Whiskey Sales Up 210%... Popular as Lunar New Year Gifts

Glenfiddich Grand Cru

[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 28th that during the pre-order period for this Lunar New Year gift sets, sales of whiskey and liqueur increased by 137.1% and 127.8%, respectively. In particular, sales of premium whiskey sets priced over 100,000 won surged by 210.1%, which is twice the level of whiskey sets priced under 100,000 won. The 300,000 won-range whiskey, 'Macallan 18 Year Sherry Oak,' sold out within two days of pre-order sales.

Generally, premium whiskey is often purchased during overseas trips, but due to difficulties in traveling abroad caused by COVID-19, more customers are buying from large supermarkets. Additionally, as contactless holidays have become a trend, purchases as Lunar New Year gifts also appear to have increased.

Lotte Mart plans to offer various whiskey holiday sets during the main sales period from the 2nd to the 13th of next month, including the premium single malt whiskey 'Glenfiddich Grand Cru' (priced around 600,000 won).

A Lotte Mart official said, “Consumer trends are rapidly changing due to COVID-19,” and added, “We plan to organize stores so that customers can easily purchase all kinds of alcoholic beverages they want.”