[2021 Asia Consumer Awards] Dongseo Food's 'Maxim Kanu', Same Taste and Aroma as in Cafes

President Award of Korea Food Industry Association

Since its establishment in 1968, Dongseo Foods has been leading the domestic coffee market for over half a century. Through continuous product innovation, from coffee mixes to instant whole bean coffee, it has grown into a representative coffee specialty company in South Korea.

Based on years of accumulated technical know-how, vacuum concentration facilities, high-speed packaging equipment, and state-of-the-art automated production management systems, the company currently produces coffee, coffee beverages, cereals, and other products at three factories located in Changwon, Gyeongnam, Bupyeong, Incheon, and Jincheon, Chungbuk.

In 2011, Dongseo Foods launched Korea’s first instant whole bean coffee brand, ‘Maxim Kanu,’ enabling consumers to conveniently enjoy premium whole bean coffee with the same taste and aroma as coffee shops anytime and anywhere at a reasonable price. Since its launch, Kanu has consistently maintained the number one position in the domestic instant whole bean coffee market.

Each product is characterized by roasting and blending high-quality beans from Colombia, Guatemala, Costa Rica, and other regions in various ways to create distinct flavors. In addition to the flagship products ‘Kanu Dark Roast’ and ‘Kanu Mild Roast,’ the company continuously introduces a variety of products and seasonal limited editions reflecting consumer needs, such as ‘Kanu Latte,’ ‘Kanu Mini,’ ‘Kanu Decaffein,’ ‘Kanu Ice,’ ‘Christmas Blend,’ and ‘Spring Blend.’