CJ Mall Shock Live and Naver Shopping Live's 'Seol Special Live Broadcast'

Live Broadcast of 12-Hour Lunar New Year Product Special on the 28th: 'O Shopping Seol Surprise'

[Asia Economy Reporter Yuri Kim] CJ Mall's live commerce channel 'Shock Live' is hosting a 12-hour live broadcast event called 'O Shopping Seol Surprise' on the 28th in collaboration with Naver 'Shopping Live' to celebrate the Seol holiday season.

The live broadcast, running from 10 a.m. to 3 p.m. and from 4 p.m. to 11 p.m. on the 28th, will sequentially showcase a total of 12 products. All programs will be simultaneously streamed on CJ Mall Shock Live and Naver Shopping Live.

Since November last year, CJ Mall has been conducting monthly one-day special events in collaboration with Naver 'Shopping Live.' This broadcast will feature famous show hosts such as Seo Arang, Kim Kyungjin, and Kim Mijin, as well as 'Banggu-seok Review Room,' which has 200,000 subscribers, presenting 12 products at special prices. All products will be introduced with exclusive gifts and additional bundles under special conditions.

At 10 a.m., the 2020 new model Cuchen IH pressure rice cooker will be featured. The first 50 customers to purchase will receive a 10,000 KRW Shinsegae gift certificate. The Seol fruit set broadcast at 6 p.m. will offer three types of products: 2.2 kg of Shine Muscat grapes, a set of three citrus fruits including Hallabong, Cheonhyehyang, and Redhyang (each 1.6 kg), and a premium mixed set of apples and pears weighing 6 kg. At 8 p.m. and 9 p.m., Bodyfriend massagers and Canon R6 cameras will be available at special prices as refurbished products.

A CJ Mall representative stated, "This year as well, we plan to regularly conduct planned programs through continuous collaboration with Naver 'Shopping Live.' Since these are special events gathering discounted products in each broadcast, we will continue to make efforts to meet customer expectations."